Sales Force Organization and Architecture
“The sales manager must pay considerable attention to the structure of the sales force. The model for organizing a sales force progresses from the more general to the more specific, from the more strategic to the more tactical, from macros to micros. A firm’s first decision is what channels are the most efficient for reaching and serving the target customers... Cititi in continuare...
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Marketing direct: Turismul si companiile de transport aerian
“Daca exista un domeniu care are toate sansele sa devina, in anii urmatori, unul dintre sectoarele-cheie ale utilizarii intensive ale marketingului direct, acela este sectorul calatoriilor si al petrecerii timpului liber. Din orice punct de vedere am analiza situatia, peisajul este idilic. Este suficient sa dorim sa-l privim...
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